Questions before you let us inspect the account?

AVO Launch is an independent Google Ads profit audit of the full paid traffic system.

We analyse your Google Ads account, search terms, budget allocation, SEO keyword opportunities, Google Search Console signals, landing pages, page speed, ad-to-page alignment, persuasion signals and account activity.

The goal is simple: expose wasted spend, missed return and weak account management.

No.

AVO Launch is an audit, not campaign management. We do not run your account during the audit. We do not change bids, pause campaigns, rewrite ads or adjust settings.

First, we inspect the system. Implementation is a separate decision.

No.

Most audits stop at surface-level recommendations: review keywords, improve ads, test landing pages.

AVO Launch connects findings to evidence, financial impact and priority. It is built to show where money is leaking and what should be fixed first.

Because the audit is not focused on activity.

Clicks, impressions, CTR and conversions matter, but they are not enough. We look at whether the paid traffic system is protecting margin, reducing waste and moving budget toward better commercial opportunities.

Yes.

To run the audit properly, we need read-only access to your Google Ads account. Without access to account data, we cannot inspect search terms, budget allocation, Quality Score signals, conversion patterns or change history properly.

Yes. Read-only means read-only.

We inspect the account, but we do not change anything.

• No campaign changes.
• No bid changes.
• No ad edits.
• No keyword changes.
• No budget changes.
• No setting changes.

No.

Because we work with read-only access, we cannot change campaigns, bids, ads or settings during the audit.

AVO Launch is designed to separate diagnosis from execution.

Yes.

You control account access. After the audit, you can remove access if you want.

Preferably, yes.

Google Search Console gives us additional insight into organic queries, landing pages and search demand. That helps us compare paid search activity with organic search signals.

If Search Console is not available, we can still run the Google Ads audit, but some SEO opportunity findings may be limited.

We check the full paid traffic system.

• Google Ads performance
• Search term waste
• Quality Score and relevance signals
• Budget allocation
• Conversion patterns
• Landing page performance
• Ad copy and landing page alignment
• SEO keyword opportunities
• Google Search Console signals
• Page speed
• Mobile performance
• Persuasion and influence signals
• Change history

Yes.

Search terms are one of the most important parts of the audit. We analyse the real queries behind your paid clicks to find wasted spend, low intent, irrelevant traffic and negative keyword opportunities.

Yes.

Paid traffic does not stop at the click. We check whether landing pages match the keyword, search intent, ad copy, offer and conversion goal.

Sometimes the account is not the main leak. Sometimes the page is.

Yes.

Slow pages damage paid traffic, especially on mobile. We review page speed and technical performance signals for key paid landing pages.

Yes.

We review whether the landing pages give serious buyers enough reason to act. This includes trust, authority, social proof, urgency, scarcity, risk reversal, clarity and offer strength.

The goal is not manipulation. The goal is to reduce friction and improve decision confidence.

Yes.

Where available, we use SEO sources and Google Search Console to identify keyword opportunities, organic query signals and gaps between paid and organic search visibility.

Google Ads data does not show the full search landscape.

Yes.

Change history shows whether the account has been actively and meaningfully managed.

If an account is described as “actively managed”, the account should show evidence of that.

You receive a complete AVO Launch audit dossier.

• Executive summary
• Looker Studio dashboard
• Video audit
• Clean-up priority list
• Budget reallocation advice
• Search term waste findings
• Landing page and page speed findings
• SEO opportunity findings where available
• Change history review
• ROI guarantee assessment

Both.

The executive summary is built for owners, CEOs and CFOs. The dashboard and clean-up list are built for marketing teams, agencies and specialists who need to act on the findings.

Yes.

The audit does not end with loose suggestions. You receive a clean-up priority list showing what should be removed, improved, reallocated, reviewed, protected or scaled.

Yes.

The audit can be handed to your current agency as an action roadmap.

A good agency should not fear evidence.

AVO Launch is priced at 2% of annual Google Ads spend, with a minimum fee of €3,500 excl. VAT.

The fee follows the size of the account because larger accounts take more time to inspect and carry more financial exposure.

Because waste scales with spend.

Larger accounts usually have more campaigns, more search terms, more landing pages, more data sources, more change history and more potential waste.

A high-spend account does not need a quick review. It needs a serious inspection.

The minimum fee is €3,500 excl. VAT.

This applies when 2% of annual Google Ads spend is below €3,500.

Payment is required before the audit starts.

You can pay directly online or request an invoice, depending on the setup.

If we cannot identify at least 2x the paid audit fee in annual savings potential or return improvement based on the available account, landing page and search data, the audit fee is refunded.

No.

The guarantee applies to identifiable improvement potential in the available data. It is not a promise of realised revenue.

Implementation, sales follow-up, tracking quality, website changes and market conditions are outside the audit itself.

The guarantee depends on access to usable data.

• Read-only Google Ads access
• Relevant landing page access
• Google Search Console access where available
• Enough historical data
• Conversion data where available
• Accurate business input
• No removal of access during the audit
• Reasonable cooperation during onboarding

AVO Launch is built for companies where Google Ads spend is serious and one good lead has real commercial value.

• High-ticket lead generation companies
• B2B software and service companies
• Real estate and commercial property firms
• Industrial suppliers and machine builders
• Home improvement and showroom businesses
• Companies already working with an agency
• Owners, CEOs, CFOs and marketing leads who want evidence

AVO Launch may be too heavy if:

• your monthly Google Ads spend is very small;
• the account has little historical data;
• there are no clear conversion goals;
• you cannot provide account access;
• you only want quick free advice;
• you are not prepared to act on the findings.

Yes.

AVO Launch can act as an independent second opinion. It does not require you to replace your agency.

It shows whether search terms are being cleaned up, budgets are being controlled, landing pages support the spend and change history shows meaningful work.