Who It Is For
AVO Launch is not built for every Google Ads account.
It is built for companies where Google Ads spend is serious, leads have real commercial value and surface-level reporting is no longer enough.
- High-value leads.
- Serious monthly ad spend.
- Clear need for financial control.
- Enough data to inspect properly.
Best fit
Companies where one good lead can be worth thousands.
- High-ticket lead generation
- B2B and complex sales
- Competitive search markets
- Existing Google Ads spend
- Need for independent evidence
Core fit
You spend enough for waste to matter.
AVO Launch makes sense when Google Ads is already a meaningful part of your lead generation or revenue engine.
If the account spends serious money every month, small leaks are no longer small. Search term waste, poor landing pages, slow mobile pages and bad budget allocation can quietly turn into real financial damage.
The account does not need to be failing. It only needs to be unchecked.
Ideal client signals
AVO Launch is probably relevant if this sounds familiar.
Google Ads spend is serious
You spend several thousand euros per month or more. Waste is not theoretical anymore.
One lead has high value
A single qualified lead can be worth thousands in revenue, margin or lifetime value.
Reports look acceptable
Leads come in. CPL looks manageable. But nobody can clearly explain where budget is leaking.
Lead quality is inconsistent
You get conversions, but sales keeps questioning whether the right people are coming in.
Costs keep rising
CPCs increase, competition gets heavier and the account keeps spending without enough financial clarity.
You need independent evidence
You do not need another opinion. You need a clear audit dossier based on account data.
Sectors
Best suited for high-value lead generation and complex buying decisions.
AVO Launch is strongest where Google Ads influences serious commercial decisions.
Real estate
High-end real estate agencies, commercial property firms, project developers and local market leaders.
B2B software
SaaS companies, CRM providers, ERP partners, cybersecurity firms and niche software vendors.
Industrial suppliers
Machine builders, technical suppliers, manufacturers and B2B product companies with high order values.
Home improvement
Window companies, dormer specialists, kitchen showrooms, bathroom showrooms and renovation businesses.
Business services
Insurance firms, legal services, financial advisors, consultants and other high-value service providers.
Specialist services
International moving companies, niche B2B providers and companies where search intent directly affects revenue.
Already working with an agency?
Good. Then check the work.
AVO Launch does not require you to fire your agency.
It gives you an independent second opinion on whether the account is actually being managed sharply.
- Are search terms being cleaned up?
- Is budget being moved based on commercial value?
- Are weak campaigns being challenged?
- Are landing pages aligned with ads and keywords?
- Does change history show meaningful optimisation?
A good agency should not fear evidence.
For CEOs
Is the budget working hard enough?
AVO Launch gives you a clear view of waste, risk and missed return without campaign-level noise first.
For CFOs
What is the financial exposure?
The audit translates Google Ads issues into annual waste potential, budget risk and reallocation priorities.
For Marketing Leads
Where should the account improve first?
You receive concrete findings, clean-up priorities and evidence you can use internally or with your agency.
Not suitable
AVO Launch may be too heavy if the account is not ready.
This is not built for casual advertising or tiny accounts.
- Your monthly Google Ads spend is very small.
- The account has almost no historical data.
- There are no clear conversion goals.
- You cannot provide account access.
- You only want quick free advice.
- You are not prepared to act on the findings.
- You are looking for campaign management, not an audit.
AVO Launch is built for companies that want clarity and are prepared to make decisions.
Account size
The fee follows the spend.
AVO Launch is priced at 2% of annual Google Ads spend, with a minimum fee of €3,500 excl. VAT.
Minimum fee
€3,500
For smaller but serious accounts where 2% of annual spend is below the minimum.
Pricing model
2%
Based on annual Google Ads spend. Larger accounts take more time and carry more exposure.
Guarantee
2x
If we cannot identify at least 2x the paid fee in annual potential value, the fee is refunded.
Eligibility
Not sure if AVO Launch is the right fit?
If your account spends serious budget and you suspect waste, it is worth checking.
If the account is too small, too new or not measurable enough, we will tell you.
Start the audit
If your Google Ads account spends serious budget, it deserves serious control.
AVO Launch exposes wasted spend, missed return and weak account management across the full paid traffic system.
Campaigns. Search terms. SEO opportunities. Google Search Console. Landing pages. Page speed. Persuasion. Budget allocation. Change history.
Follow the spend. Find the leak. Fix the return.