AVO Launch

Independent Google Ads Profit Audit

Find out where your Google Ads budget is leaking.

AVO Launch is an independent technical audit of your Google Ads account.

We analyse your historical data, expose wasted spend, identify missed return and show which actions should be prioritised first.

No campaign changes.
No agency politics.
No vague marketing advice.

Just evidence.

CTA: Start AVO Launch
Secondary CTA: View investment

Your account does not need to be broken to be expensive.

Most Google Ads accounts are not failing completely.

They produce leads.
They spend budget.
Reports look acceptable.
Nobody panics.

That is where the problem starts.

Because underneath those acceptable results, budget can leak through weak search terms, poor Quality Scores, low-converting landing pages, bad budget allocation and campaigns that have not been properly cleaned up for months.

AVO Launch looks below the surface-level report.

What is AVO Launch?

AVO Launch is a technical Google Ads clean-up analysis for companies with serious ad spend.

JustReact connects to your Google Ads account with read-only access, extracts historical performance data and translates that data into clear findings, financial impact and concrete priorities.

The goal is simple:

Follow the spend. Find the leak. Fix the return.

You receive a complete audit dossier showing:

where budget is being wasted;
where return is being missed;
which campaigns need attention;
which search terms should be removed;
which landing pages are leaking paid traffic;
where budget should be reduced, protected or reallocated;
whether the account is actually being managed.

What makes it different?

AVO Launch is not a standard Google Ads audit.

A standard audit often gives you broad advice:

“Improve landing pages.”
“Review keywords.”
“Optimise campaigns.”
“Test new ads.”

That is not enough.

AVO Launch is built around evidence, impact and priority.

Every important finding is connected to:

the account data;
the commercial risk;
the estimated annual impact;
the recommended action;
the priority level.

You do not need 50 loose suggestions.

You need to know what is costing money and what should be fixed first.

What we analyse

1. Executive Summary

The CEO and CFO view.

This section gives the financial picture first:

spend;
waste potential;
missed return;
risk areas;
budget loss;
key priorities.

No campaign clutter first.
No technical noise first.

Just the numbers that matter for decision-making.

2. Search Term Waste

Your keywords are not the full story.

Google does not only show your ads for the keywords you selected. It also matches your ads to real search queries typed by real people.

That is where waste often becomes obvious.

AVO Launch analyses the actual search terms behind your clicks.

We look for:

search terms with spend and no conversions;
low-intent queries;
irrelevant traffic;
wrong-fit users;
expensive query clusters;
terms that should be excluded;
match type problems;
budget leaking into non-commercial searches.

For many accounts, this is the fastest route to immediate budget recovery.

3. Quality Score & Margin Loss

Low relevance can make clicks more expensive.

AVO Launch reviews Quality Score signals, including:

expected CTR;
ad relevance;
landing page experience.

The goal is not to chase vanity metrics.

The goal is to identify where weak relevance may be putting pressure on CPCs, ad position and margin.

If your account pays more than necessary for the same type of traffic, that is not a reporting issue.

That is a margin issue.

4. Landing Page Leakage

Sometimes the campaign is not the problem.

Sometimes the leak happens after the click.

AVO Launch reviews the landing pages that receive paid traffic and compares:

spend;
conversions;
conversion rate;
device performance;
mobile performance;
page-level efficiency;
commercial intent alignment.

Mobile pages with high spend and weak conversion performance get special attention.

Because paid traffic can do its job and still land on a page that loses the lead.

5. Budget Allocation

Not every campaign deserves more budget.

Some campaigns keep spending because they have always been active. Others show stronger commercial signals but remain limited.

AVO Launch looks at how budget is distributed across the account.

We identify:

campaigns receiving too much budget;
campaigns receiving too little budget;
budget-limited opportunities;
weak segments still consuming spend;
stronger segments that deserve protection;
areas where spend should be reduced, paused or redirected.

The question is not only:

“Which campaign performs?”

The better question is:

Which campaign deserves the next euro?

6. Revenue Acceleration

Not every finding is about cutting waste.

Some parts of the account may already show commercial potential but are held back by budget, structure, ranking, landing pages or poor prioritisation.

AVO Launch identifies where more return may be available.

We look for:

campaigns with strong conversion signals;
high-intent keywords with limited budget;
regions or devices with better efficiency;
underfunded segments;
missed impression share in valuable auctions;
scalable opportunities hidden inside the account.

The goal is not to spend less by default.

The goal is to spend sharper.

7. Watchdog Logbook

The change history tells a story.

AVO Launch reviews visible account activity:

what was changed;
when it was changed;
who made the change;
how often meaningful optimisation happened;
whether the changes were structural or random;
whether the account was actively managed or simply left running.

This matters.

Many accounts are described as “actively managed”.

The change history shows whether that is true.

Sometimes there is too much noise.
Sometimes there is barely any meaningful activity.

Either way, the account leaves evidence.

We read it.

What you receive

AVO Launch gives you a complete Google Ads audit dossier.

You receive:

Read-only account connection

We connect to your Google Ads account without changing anything.

No bids are changed.
No ads are edited.
No campaigns are paused.
No settings are adjusted.

The audit is read-only.

Up to 730 days of historical data

We analyse up to two years of available Google Ads data.

This makes patterns visible that short-term reports often miss.

Waste does not always appear in one week.

Sometimes it builds quietly over months.

Looker Studio dashboard

You receive a clear dashboard that translates account data into business insight.

The dashboard is designed to show:

spend;
waste;
efficiency;
priority areas;
campaign-level performance;
query-level issues;
budget allocation;
key opportunities.

Not just activity.

Commercial relevance.

Video audit

You receive a video walkthrough explaining the most important findings in plain language.

This is built for decision-makers.

You can share it with:

management;
finance;
marketing;
sales;
your current agency;
internal stakeholders.

Clean-up priority list

You receive a concrete action list.

This shows what should be:

removed;
excluded;
improved;
restructured;
reallocated;
reviewed;
protected;
scaled.

No vague advice.

Clear next steps.

Budget reallocation priorities

You receive recommendations on where budget may need to move.

This includes:

areas to reduce;
areas to protect;
areas to test;
areas to scale;
areas to stop funding.

Because better Google Ads performance is not only about optimisation.

It is also about deciding where the money should not go anymore.

ROI guarantee

AVO Launch is protected by a guarantee.

If we cannot identify at least 2x the paid audit fee in annual savings potential or return improvement based on the available account data, the audit fee is refunded.

This guarantee applies to identifiable improvement potential in the data.

It is not a promise of realised revenue. Implementation, sales follow-up, tracking quality and market conditions remain outside the audit itself.

But the audit has to show value.

That is the point.

Example findings

Finding #01 — Annual waste detected: €8,400

Search terms with repeated spend, clicks and no conversion value.

Issue: weak commercial intent.
Risk: budget leakage.
Action: exclude, segment or restructure.
Priority: high.

Finding #02 — 22% budget loss

Campaigns losing impression share in valuable auctions while weaker areas continue spending.

Issue: poor budget allocation.
Risk: missed return.
Action: reallocate budget based on commercial value.
Priority: high.

Finding #03 — Mobile landing page leak

Paid mobile traffic reaches pages with high spend and low conversion rates.

Issue: post-click performance loss.
Risk: wasted traffic.
Action: improve mobile experience, message match and conversion flow.
Priority: medium to high.

Finding #04 — No structural optimisation visible

The account is reported as managed, but change history shows little evidence of consistent clean-up.

Issue: weak management rhythm.
Risk: waste keeps growing.
Action: establish proper optimisation process.
Priority: high.

Who AVO Launch is for

AVO Launch is built for companies where one good lead can be worth thousands.

It is especially relevant for:

high-ticket lead generation companies;
high-end real estate agencies;
commercial real estate firms;
international moving companies;
kitchen and bathroom showrooms;
window, dormer and home improvement specialists;
B2B software companies;
business insurance firms;
industrial suppliers;
machine builders;
companies already working with a Google Ads agency;
marketing teams that need evidence for management;
owners and directors who want financial clarity.

If your Google Ads budget is small, this may be too heavy.

If you spend serious money every month, it is worth checking.

Already have an agency?

Good.

Then check the work.

AVO Launch does not replace your agency by default. It gives you an independent second opinion.

You see whether:

search terms are being cleaned up;
budget is being controlled;
weak campaigns are being challenged;
strong campaigns are being protected;
account activity is meaningful;
reporting matches what is happening inside the account.

A good agency should not fear evidence.

When AVO Launch is not suitable

AVO Launch is not for every account.

It may not be suitable if:

your monthly Google Ads spend is too low;
your account has very little historical data;
conversion tracking is completely missing;
you cannot provide account access;
there are no clear commercial goals;
you only want free advice;
you are not willing to act on the findings.

This audit is built for companies that want clarity and are prepared to make decisions.

Investment

AVO Launch starts at €3,500 excl. VAT.

This covers:

onboarding;
technical setup;
read-only connection;
account data extraction;
analysis;
dashboard;
video audit;
executive summary;
clean-up priorities.

For accounts with higher annual ad spend, a larger audit scope may be required.

Any additional fee is confirmed upfront.

No surprises.

How it works

01 — Apply

You submit the AVO Launch application with basic information about your company, Google Ads spend and account setup.

02 — Scope

We confirm whether AVO Launch is suitable and whether the standard scope applies.

03 — Connect

You provide read-only access to your Google Ads account.

Nothing is changed.

04 — Analyse

We analyse your account data, search terms, Quality Scores, landing pages, budget allocation, conversion signals and change history.

05 — Deliver

You receive the dashboard, video audit, executive summary and clean-up priority list.

06 — Decide

You know what should be removed, improved, reallocated or scaled.

What happens after AVO Launch?

You have three options.

1. Implement internally

Your own team uses the clean-up list and dashboard to improve the account.

2. Give the findings to your agency

Your current agency can use the audit as a clear action roadmap.

3. Continue with AVO Watchdog

AVO Watchdog provides ongoing monthly control to check whether waste returns, whether the account stays clean and whether budget is still moving in the right direction.

The first audit finds the leak.

Watchdog checks whether it comes back.

Start AVO Launch

Stop relying on surface-level Google Ads reports.

If your account spends serious budget, it deserves serious control.

AVO Launch opens the account, follows the spend and shows where the money is leaking.

CTA: Start AVO Launch
Secondary CTA: View investment